1 Create the Marketing Strategy for domestic market in line with the business strategy , based on which the marketing department organization, budget are planned 2 Main functions of Marketing team are new product development, branding Improvement, retail management, training and Channel promotion, which are looked after by 2 Marketing Manager who have the oversea education background3 Investigate the market supporting by the market research agency to learn the domestic market, including the market trend, consumer segmentation, consumer insight, pricing and competitor analysis4 To enhance the branding awareness, we conduct a series promotion and polo shirts event with top artists, set up the scholarship in some Art academies and consumer education program5 make the annual new product development plan, set up the cross function or cross country team, coordinate with internal and external to make sure the project on schedule 6 Retail Management: make and implement the Premium Store Strategy, classify the retail customer by 5 tiers and 5 supporting level7 Make the ralph lauren polo shirts budget and control8 Make the annual promotion plan, initiate the promotion activity with sales and marketing people, make sure the implementation is on schedule and meet target9 On September, 2008, I took over the sales function as well and was responsibility for sales target. Initiate and propose the transformation strategy of pricing and channel management 10 make the cheap ralph lauren polo shirts for both marketing and sales manager and evaluate regularly11 Visit UK to present on the Global Branding Conference every year, up to now visit UK twice. Every month, CEO/Board Chairman/ UK Directors visit China, I need to do presentation.Achievements:1 Build the business strategy for domestic market, both for product and branding promotion2 Build the Premium Store Strategy; cooperate with UK advertisement agency to design the merchandiser and retail display facility for China3 Make and Control the budget, both Marketing and Sales function4 Cross department, cross culture communication. Especially to get the support from headquarter
Don't cry, smile
you are my sunshine
single is simple，double is trouble
Life is like a boat
always together，forever apart
